Samantha Hess has opened a platonic cuddling shop in Portland, Oregon called, "Cuddle Up To Me" She said, “This business has taken off. I've gotten as many as 10,000 emails in a week. I was at a place where I thought paying someone to hug me and not have ulterior motives sounded like a great idea. I decided why can't this be a thing that we can easily and safely reach for?"

"We can customize each session depending on your comfort level. So, I have people who will come in and we won't touch at all. We'll just sit and read together. People always think that there's upgrades or, you know, additional services that we provide, and that's not true. It's a simple service."

"It's the same for a man or a woman. We are a family-oriented service. We're not adult-oriented in any way. We just make people feel loved and accepted for who they are.”

An hour-long session costs $60.

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