Generic or Not Generic?

I can't buy generic toilet paper. I just can't. It's the 1 thing I will pay the extra money for. How about YOU? What is the one item you buy that cannot be generic? Toilet paper? Aluminum foil? Shampoo? Why? Is it because the generic is so bad or the name brand is so good? A lot of people buy generic goods to save money, but there have to be some items you’re willing to pay more for. What are they? - Alan