Thanks to the vision of creator Steve Jobs, Apple has always seemed to position itself as though it was answering a higher calling, and completely revolutionizing whatever product line it was advertising. But what would it be like if another iconic brand used those same tactics?

I worked at McDonald's when I was in high school back in central Wisconsin, and our local owner back then was a stickler for details and about performing to the McDonald's SOP's-- the corporate 'standard operating procedures.' He would often stand next to a line in the store during a rush hour with a stopwatch, timing how long it took each order to be successfully completed-- without mistakes. So I imagine he might get a kick out of this Buzzfeed parody on a new way of advertising McDonald's food...

 

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