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Ladies, Is This True? You Spend HOW MUCH On Shoes?

Photo: The Rooster

Seriously ladies? I think I have a pair of dress shoes, tennis shoes, everyday shoes and a pair of motorcycle/work boots. That’s it. – Alan

The average American woman will spend $20,557 in her lifetime on shoes.

Researchers found the typical female will own 268 pairs during her adult life and blow $4,364 on shoes which either don’t fit properly, or have been worn once – or never worn.

The study also found the majority of the money goes on plain black work shoes, block-color ballerina pumps, comfortable ankle boots and stiletto heels.

Online retailer W Concept commissioned the study which involved 1,000 American women aged 18 to 60 across all 50 states.


Designer heels – $6,043
Plain black work shoes – $1,745
Summer sandals – $2,484
Plain black stiletto heels – $1,141
Beach flip-flops – $1,913
Cork wedges – $738
Power heels – $839
Casual boots – $1,477
Block-color pumps – $637
Black leather boots – $1,594
Gold strappy sandals – $805
Pastel-coloured wedding heels – $671
Red stiletto heels – $470



Unworn shoes – $1,678
Shoes worn once or twice – $2,686
Shoes we can’t walk in – $2,182
Shoes we buy with no occasion to wear – $8,729

*Wasted spending figures differ from the $4,364 figure in the main article due to crossover between sections.

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