Leader of Rochester Convention and Tourism Agency Resigning

Rochester, MN (KROC-AM News) - The longtime head of the Rochester Convention and Visitors Bureau has accepted a new job in Washington state.

Brad Jones has been the Executive Director of what is now called Experience Rochester MN since January 2005 after serving as the head of the Visitors Bureau and Mackinaw City Michigan for 10 years. Besides his leadership role in Rochester’s hospitality industry, Jones has also served on the Minnesota Tours and Council and the Meet in Minnesota initiative. 2 years ago, he was recognized as Explore Minnesota Tourism’s Outstanding Individual in Tourism.

Jones was heavily involved in promoting and winning state and local support for the expansion of the Mayo Civic Center as well as the Destination Medical Center initiative.

“I am very proud of our sales, marketing and visitor experience programs. They are the backbone of what we have focused on for several years. Experience Rochester’s team has consistently increased annual sales in the past 13 years. In addition, our team has played a key role in destination development efforts that support our hospitality businesses and help position Rochester as a great place to visit. We’ve advocated for increased air service as well as developing and growing the downtown visitor experience. Seeing so much progress in these areas has been very rewarding,” shares Jones.

Jones’ new position is the Executive Director of Visit Bellevue, Washington. His resignation takes effect August 15th and the Experience Rochester Board of Directors will soon be meeting to develop a plan for selecting new leadership.

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