Ram Truck Launches New Campaign with Miranda – ‘Roots and Wings’ Song Written by Lambert Especially for RAM [VIDEO]

Ram Trucks has launched a new marketing campaign featuring Grammy Award-winner Miranda Lambert singing "Roots and Wings,"a song she wrote exclusively for the campaign.

Miranda says the song was inspired by what the Ram brand stands for and is a personal
story about where she came from and where she is going.

For me it's just an 'exclamation point' to Miranda's growth as a performing artist and a song writer, which is why I'm sharing this today! I think she has a real shot at the Entertainer Of The Year prize Sunday nite at the ACM Awards! -steve

Roots and Wings | Miranda Lambert | Ram 1500

Wanna go BEHIND THE SCENES? Watch the VIDEO below!

Miranda Lambert: Roots & Wings | Behind the Scenes | Ram Trucks

For MORE about the entire RAM marketing campaign, (( CLICK HERE ))