Study- Movie Theater Concessions: Price vs. Cost
A business school professor at the University of California, Irvine analyzed how much the average movie theater charges for different food at their concession stand versus how much it costs . . . and it’s really spectacular. Check it out . . .
A large bucket of popcorn sells for an average of $8.15 . . . and costs them 90 cents.
A large soda sells for an average of $6.31 . . . and costs them 51 cents including the cup, lid, and straw. ($6.31 seems high to me, but even at $4 or $5 that’s still a massive markup.)
And a box of candy sells for an average of $4.25 . . . and costs them around $2. So in terms of markup, that’s the worst deal for them.
Still, I hate seeing a movie at the theater without popcorn. -Alan