Watch What Happens When Samuel Adams Brews A Beer With Helium
While Cheetos, Dunkin Donuts and M & M's were just some of the food products to release fake April Fools Day products (although who didn't really wish Bacon M&M's were real?!?), my favorite has to be the new beer from Samuel Adams.
Jim Koch, the founder (and brewer, as the commercials say) of the Boston-based brewery appeared in this 'commercial' to introduce Samuel Adams 'HeliYUM'-- a new beer brewed with real helium! (Helium is, if you remember your high school chemistry class, a noble gas-- which, the commercial said, makes it the perfect complement to the noble hops they also use when brewing their beers.)
You might be able to guess what happens next...