Minnesota Gave Us the Best Super Bowl Commercial Ever
Even if you're not a big fan of either team in this year's Super Bowl, at least there are the commercials-- though none can be as good as this one, which was produced right here in Minnesota.
I'm not sure why, but the past couple of years, the Super Bowl commercials haven't seemed as good to me. Maybe its because we can all see them ahead of time, as advertisers leak them online leading up to the game. Whatever the reason, none of them seemed as good as this classic Super Bowl commercial that's still my favorite-- and it was produced right here in Minnesota.
The commercial I'm talking about is now 20 years old. It made its debut during Super Bowl XXXIV, back in January of 2000. That was the year the Rams were also involved (they beat the Titans), and it was also the year a lot of 'dot com' companies bought commercials during the Big Game.
One of them was the firm, Electronic Data Systems, or EDS. Their commercial, ‘Cat Herders’, was described by an advertising trade magazine like this:
“Cowboys talk about their life herding cats, describing the challenges of taking domesticated kitties (as opposed to longhorns) through the open country to their destination at the ranch,” the story says.
It's basically saying that getting your business online and getting it all coordinated is like herding cats-- which, of course, is notoriously tough to do-- or, it was back in 2000, anyway. If you have cats, as we do, you'll no doubt get a kick out it. And, it's extra cool in that it was produced right here in the Land of 10,000 Lakes by a Minnesota firm, too– at the ad agency, Fallon, in Minneapolis. Take a look: