Meet the Local Marketing Team Powering Southeast Minnesota Businesses

Shannon Knoepke is a passionate community advocate, media executive, wife to her husband Tom, and proud mother of two sons, Jackson and Jayson. She believes the best strategy is to care, a philosophy that guides her leadership and fuels her commitment to helping local businesses grow and thrive.

As Market President and Chief Revenue Officer for Townsquare Media in Rochester, Faribault, and Owatonna, Shannon leads with purpose, building meaningful partnerships and becoming an extension of her clients’ teams. With deep roots in broadcast and digital media, she is known for creating customized strategies that drive measurable results while strengthening the economic and cultural fabric of the communities she serves.

At her core, Shannon believes that when you care deeply about your clients, your community, and your people, success naturally follows and everyone wins.

Nicole is a mom to Mia (a creative, young entrepreneur who makes bracelets) and wife to a nurse and veteran. When she isn't cleaning up after three very large dogs or chauffeuring Mia to Hobby Lobby or the mall, you can find her watching HGTV, dreaming up her own home remodel. Family means everything to her, and that same heart and energy is dedicated to helping local businesses.  

Nicole believes in building partnerships that are rooted in integrity, care, and steady growth, helping businesses take small steps before they make big strides. With a heart for service and a focus on long-term success, Nicole helps brands grow with confidence through smart, sustainable marketing strategies. 

Chad is a proud husband of 21 years and father of three, whose life revolves around family, community, and connection. When he’s not on the golf course or coaching his son’s basketball team, Chad enjoys spending quality time with his family, catching a good movie or show, and digging into his favorite foods: American and Chinese cuisine. 

Chad brings that same competitive drive and strategic mindset into his professional life. He thrives on collaborating with clients to develop customized marketing plans that align with their goals and deliver measurable ROI. For Chad, success isn’t just about results, it’s about building lasting relationships and helping others achieve their vision. 

Sarah grew up in the Twin Cities and graduated from the University of St. Thomas before beginning her career in Experiential Marketing in Minneapolis. After several years managing large-scale brand activation and client campaigns across the country, she and her husband relocated to Rochester, where she joined Townsquare Media in 2024. 

As a Marketing Consultant, Sarah works closely with local businesses to learn what makes them unique and craft strategies that help their stories reach the right audiences, through both radio and digital marketing. She loves that no two days look the same and that every conversation brings a new opportunity to help a business grow. 

Outside of work, Sarah enjoys exploring Rochester’s local bars and restaurants, trying her best to improve her golf game, and spending time with her husband and English Cocker Spaniel, Ellie. She’s the youngest in a family of four girls and cherishes family time.  She's also a proud former Irish dancer and Instructor who spent 17 years immersed in St. Paul’s vibrant Irish community. 

Sandy is an accomplished Account Executive with Townsquare Media, bringing more than 37 years of experience in the radio industry. A Rochester native raised in the Elgin-Eyota area, Sandy began her career as a receptionist and traffic coordinator before advancing office management and ultimately finding her passion for sales. 

Throughout her career, she’s built lasting relationships with clients by helping them achieve their marketing goals through creative and effective radio and digital campaigns. Outside of work, Sandy enjoys spending time with her family and cheering on her grandkids at their many sporting events.