So, when it comes to your jeans, how often do you wash them? Do you wear them just once and then toss 'em in the hamper, or do you wear them so much between washings that they're all saggy and starting to smell?  Well, if you believe this story from the CEO of Levi's, even washing them ONE TIME is once too many!

Geri Lavrov/Getty Images
Geri Lavrov/Getty Images
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Chip Bergh is the CEO of Levi's, and he says the right time to wash your jeans is ...NEVER.

He says that's the best way to break them in, because, according to him, jeans get better and better the less you wash them.  Plus, he says not washing them helps the environment because it saves water and energy.

He says, "I know that sounds totally disgusting, I know it does.  But believe me, it can be done.  You can spot clean it, [then] air dry it, and it's fine.  I have yet to get a skin disease or anything else."

The CEO of a jeans company telling us to NOT wash our jeans does seem a little counter-intuitive, doesn't it?  You'd think he'd be telling us to wash them ALL THE TIME-- so they wear out faster, and we have to buy a replacement pair sooner!

I can see maybe not washing them as MUCH, but NEVER washing them?  Seems a little hard to believe, if you ask me. So, how often do you wash YOUR jeans?

Source: Jezebel

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