We had so much fun hosting this year's SocialICE festivities. The event, presented by the Rochester Downtown Alliance, drew a record crowd over 3-days thanks to new activities and nice weather. Approximately 67,557 people came out to the party.

Monika Kopet, RDA director of events and strategic partnerships, said: “I think the ideal weather, combined with new and inclusive activities and performances, made for a record number of people attending SocialICE. All the long hours and hard work by everyone involved in SocialICE did not go unnoticed, and it’s rewarding to see so many people happy and embracing the event.”

The RDA says, the estimated economic impact is $2,489,630.84.

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