It's the coolest event of the winter here in Rochester: It's SocialICE 2017, and it's set for next weekend downtown on the Peace Plaza.

Downtown Rochester Alliance
Downtown Rochester Alliance

SocialICE is, of course, powered by the Rochester Downtown Alliance, and features 7 different downtown bars and restaurants set up their wares on some way-cool ice bars-- yes, 12-foot bars made of actual ice-- outside on the Peace Plaza.

It'll be up and running Thursday, February 16th from 5 to 9 p.m.; then again on Friday, February 17th and Saturday the 18th from 4 to 10 p.m.

And, of course, each establishment has their own unique drink, too. Plus, there's some incredible lighting effects, music, ice sculptures, a wide selection of beer and wine, and more. Oh. And here's the best part: It's free.

I'll be hanging out live during the opening night of SocialICE, on Thursday, February 16th, from 5 to 6:30. I'll be the annoying guy with the selfie stick, taking as many selfies as I can.

Here's the list of participating bars and restaurants and the themes for their ice bars during SocialICE 2017:

Victoria's Ristorante & Wine Bar: The Great Gatsby
Pescara: The Little Mermaid
The Loop: Prince
Dooley's Pub: Beauty and the Beast
Martinis at the Kahler Grand: 8-bit Video Game
Kathy's Pub: Jurassic Pub
Chester's Kitchen & Bar: The Adams Family

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