Pepsi and Uber have teamed up to make sure that your friends don't drink and drive. How? The bag of chips has an alcohol sensor. Check it out. 

This is a brilliant idea!

"The special bag comes equipped with a sensor connected to a microcontroller calibrated to detect small traces of alcohol on a person's breath. If any alcohol is detected, the sensor turns red and forms the image of a steering wheel, along with an Uber code and a "Don't drink and drive" message." - AdWeek
To top it off, if you do need a ride, you'll be able to tap the bag with your phone and an Uber will be sent your way. Plus, they're giving people that use the Tostito bags for a ride $10 off their ride.


In 2015, 45 people were killed in drunk driving crashes on Super Bowl Sunday, which was nearly half of all traffic fatalities that day, according to the National Highway Traffic Safety Administration.


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