Brett Eldredge, Jana Kramer to Help Celebrate Military Vets With Macy’s Campaign
The Macy’s American Icons campaign is back paying tribute to American traditions with some big faces, including Brett Eldredge and Jana Kramer. The campaign kicks off next month and will also feature Olympic medalist Ryan Lochte, model Ireland Baldwin and ‘New Girl’ star and singer Zooey Deschanel.
The campaign celebrates what makes our country great with fashions from American designers, the talented individuals mentioned above and a program that gives back to those who’ve served in the military. Eldredge and Kramer will be the face of the print, digital and in-store ads which are all set in Nashville. Lucy Hale will also represent American Rag during the campaign.
American Icons is in its second year and this year they’re partnering with the Got your 6 initiative for veteran empowerment. The name comes from a military phrase “got your six,” meaning “got your back.” The group tries to improve veteran reintegration while also celebrating them as leaders and assets to our communities. They focus on reintegration through six pillars — jobs, education, health, housing, family and leadership. The end goal is to change the conversation around our military veterans.
“Got Your 6 Saturday” starts on May 17 where customers can give $3 at the register and also get a savings pass for a day they desire. Starting on May 14, you can visit the Macy’s Got your 6 website for more information.