Lucky Charms Create ‘Unicorn’ Marshmallow
Starbucks seemed to capitalize on it first, with their "unicorn frap" craze last spring - now Lucky Charms is joining the "unicorn" bandwagon!
How are they doing it? They took some advice from consumers - and listened.
General Mills explains, "From magical and lucky to cool and colorful, both boys and girls agreed that these mythical creatures had timeless magic that was the perfect fit for the only truly magical marshmallow cereal. The new unicorn charm, which features hues of bright purples and blues, is the first-ever marshmallow to be inspired and created by kids."
That makes this the first brand new marshmallow creation for the cereal in ten years. Who knew it'd been that long since we saw a new marshmallow from them!?
You'll see these new additions very soon! General Mills stated, "The new unicorn charms have already begun to appear in boxes of Original and Chocolate Lucky Charms cereals and will be available more widely at major grocery retailers and big-box stores in March."
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