Are you a business owner seeking advice on how to weather the coronavirus pandemic?

News-Talk 1340 KROC-AM and 96.9 FM hosted a Townsquare Media Rochester Business Round Table and brought together four area business leaders to share information about their situations and how they are dealing with the ongoing crisis. Robin Gwaltney, with Gwaltney Group-RE/MAX Results, Alex Ball from All Craft Exteriors, Jenna Taubel with First Alliance Credit Union, and Heather Holmberg of Livea Weight Loss Centers joined Andy Brownell on Rochester Today and talked about their experiences and strategies.

The common threads during the discussions were to take the steps necessary to keep the customer and members of your team safe and stay true to your core values as a business.  All four businesses are taking advantage of technology to stay connected to both customers and team members, and have found innovative ways to market themselves to share their stories and keep the brand they've worked so hard to establish "top of mind."

Rochester Business COVID-19 Roundtable Part I:

Rochester Business COVID-19 Roundtable Part II:

If you would like to learn more about how Townsquare Media Rochester can help tell your story with targeted on-air, digital, mobile, social, and video campaigns, contact Ben Taylor: Ben.Taylor@townsquaremedia.com, 612-281-5102


MEET THE PARTICIPANTS

Jenna Taubel/First Alliance Credit Union

Jenna Taubel has been leading marketing initiatives for First Alliance Credit Union since 2013. She has been integral in shaping the credit union’s digital marketing strategy, including SEM/SEO, social media and content marketing. She is an experienced change management communicator, having successfully helped to navigate the credit union’s membership through multiple products, service, and system implementations, integrations, and upgrades. With Jenna’s passion for creativity and problem solving, the credit union has received multiple marketing awards.


Alex Ball/ All Craft Exteriors

Alex Ball is the marketing manager at All Craft Exteriors. Born in Florida, Alex split his time as a child between the Sunshine State and Vermont. Working as a producer for Shadow Productions, in Burlington, VT, Alex spent 15 years crafting award-winning radio advertising for a diverse group of clients. When his wife Bobbi was recruited by the Mayo Clinic, Alex opened his advertising firm, ADB Advertising. In 2018, he accepted a full-time position at All Craft Exteriors. Alex works on the company’s advertising and social media and tries to make sure that All Craft’s advertising investments pay off. When he’s not working, you’ll find Alex reading history, doing light carpentry, deep-sea fishing (when he can find the ocean), and spending time with his wife at their cabin.


Robin Gwaltney/Gwaltney Group-RE?MAX Results

The Gwaltney Group consists of 20+ members, all of who have professional attitudes willing to go the extra mile for their clients. Robin Gwaltney is a native Minnesotan, having grown up in Wabasha on the Mississippi River. She obtained her degree from Concordia University majoring in marketing and management. Robin worked twenty years at Mayo Clinic before starting her real estate career in 2000. She has been an extremely active member of the community including her volunteer work with Rochester Better Chance for 16 years. Robin and her husband Scott raised their two children in Rochester. Robin’s energy and dedication to the art of real estate are what sets her apart from all others.


Heather Holmberg/Livea Weight Control Centers

Heather Holmberg is President and CEO of Livea Weight Control Centers, which operates 10 locations in Minnesota and Wisconsin. Their team of experts, including Registered Dietitians and Nutritionists, has over 10 years of experience helping clients lose weight and keep it off for life through private one-on-one support and continuing nutrition education. Livea continues to support local communities in other ways during this time, including accepting donations for the Second Harvest Heartland food shelf. Those looking to donate non-perishable items can drop them off at any of Livea’s 10 locations in Minnesota and Wisconsin.


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