Minnesotans don’t mess around when it comes to stocking up at Costco, and when it comes to alcohol, one item in particular is quietly dominating carts across the state. The top pick might not be what you expect, but once you hear it, it suddenly makes a lot of sense.

What Minnesotans Are Really Buying at Costco

If you’ve ever wondered what your fellow Minnesotans are tossing into their Costco carts, the latest sales numbers have the answer.  Minnesota may be the Land of 10,000 Lakes, but could we also be the land of 10,000 bottles of booze? Perhaps, at least when you look at which alcohol Minnesotans buy the most at Costco, that is.

When you think of Costco, you probably think of buying huge packages of toilet paper or paper towels, giant tubs of guacamole, queso, or other delicious dips, and massive packages of coffee and other food items, right?

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Well, sure, Costco has all of those items and more. In fact, a story by Real Simple found that the most popular items Minnesotans like to buy when they head to Costco are:

  1. Kirkland Signature Organic No-Salt Seasoning
  2. Kirkland Signature Three Berry Blend
  3. Kirkland Signature Italian-Style Beef Meatballs.
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But Costco is also known for its bulk deals on alcohol; if your favorite Costco location also has a Costco Liquor Sales store, that is. Costco liquor stores sell many name brands but also their own in-house brand, as well. According to Test Casinos, Costco's Kirkland Signature brand of spirits is known to rival or even beat top-shelf competitors that typically sell at a much higher price.

Why Costco’s Kirkland Brand Is So Popular

The crew at Test Casinos just did a survey to find out which alcohol is the hottest-selling here in the North Star State and across the country. Overall, including all 50 states, here are the best-selling items:

  • 20 states chose a Kirkland Signature-branded wine or spirit as their favorite.
  • Kirkland Signature French Vodka and Kirkland Signature London Dry Gin were tied as the most popular repeat winners, as favorites in 3 states each.
  • Costco’s selection is unrivaled, with 33 different wines or spirits taking the top spot in one or more states.

The Most Popular Alcohol at Costco in Minnesota

But just which alcohol do Minnesotans buy the most at Costco? According to the Test Casinos survey, that would be Tanqueray Dry Gin. It came in ranked first on the list and is the hottest purchase for Minnesota residents stocking up on alcohol at Costco.

Behind the Cheddar Curtain over in Wisconsin, the Test Casinos survey says the hottest-selling alcohol is Kirkland Signature French Vodka (I thought sure it would be a case of Miller Lite beer!) while down in Iowa, Kirkland Signature Sonoma County Old Vine Zinfandel is the top seller.

And whether we're shopping at Costco, Total Wine, or your favorite local liquor store, it's not a shock that Minnesotans like their wine, right? That fact is reflected in the amount of wine we collectively purchased as a state last year-- keep scrolling to see just how many bottles we bought in a year!

Amount of Wine Sold in Minnesota in 2024

The Minnesota Department of Revenue has compiled figures on just how many bottle of wine were sold per month across the state in 2024. And, yeah, it's a lot!

Gallery Credit: Curt St. John

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